f your business has grown without a website, you might be wondering why you might need one at all? What's the point if your business is already successful by just having social media?
Well like good old Bill Gates said "If your business is not on the internet, then your business will be out of business"
In this day and time, having a website is crucial for the success of your business, no matter the industry you are in. A lot of businesses don't realize that the majority of customers will visit their website, before making a purchase.
Having a strong online presence, in particular a website, can be a make or break for generating revenue. A good website is the best way to make a good first impression, show your product/service and gain the trust of customers.
Over the years we found out that a lot of flooring companies do not have a website, because they worry they are not tech-savvy enough and do not know how to manage a website. Other times, flooring companies are concerned about the price of building and managing a website.
The good news is that having a website doesn't require you to be a tech-savvy or spend your free time trying to learn how to manage one. There is a solution for everything out there.
Having a website offers a wide variety of benefits for flooring business and these benefits increase in value year over year, just like your business itself. Here are the most common benefits.
The main reason to have a website is to increase your credibility. 84% of today's consumers think that having a website makes you look more professional, than companies who only have social media. Without a website people might question your legitimacy as a business. Chances are that there might be several other companies providing the same service as you in your area. The way to win customers over your competition, is to have a good website that clearly communicates quality information about your services and gives people comfort that you are a real business.
Beyond that, a website gives you the ability to have a branded email address (e.g. firstname.lastname@example.org). This adds a level of professionalism to your correspondence.
A well built website is a great way to showcase your brand to prospective customers. By clearly establishing who you are, what service you offer, what you stand for (e.g. quality craftsmanship), you increase the chance of people buying from you.
This is also something that can make you stand apart from your competitors. Without a website, can be extremely hard for people to find quality and reliable information about your business, hence they will be more likely to go to your competitors than you.
More than 75% of internet users have admitted they judge a company's credibility by its website design. This means that clients are more likely to do business with you, if you have an interactive website, that keeps them engaged for longer, builds an initial level of trust and proves you are credible.
People also admit that if a company does not have a website, they will not even consider it in the first place, let alone do business with it.
Make yourself visible on Google
Did you know that Google represents 80% of the daily online searches. That's over one billion searches performed by potential customers every day.
A well SEO optimized website, can help your business rank well for a variety of searched terms (e.g garage flooring, epoxy flooring, polished concrete). This means when people are searching for specific terms, there is a chance your website appears in their search results. This gives you the opportunity to attract new customers to your business and increase your revenue.
Having a website and being on Google, can let your old customers review your business and give it stars. Having positive reviews on Google, increases your credibility and ultimately leads to new customers.
Once people find you online, become interested in your service and want to find out more, they have a way of contacting you, thanks to your website. You can display your contact information on every page of your website, making it easier for people to contact you. You can also design contact forms, that collect the information you need from customers. Having a well built contact form, can turn a potential customer into a paying customer.
A website also makes your business available 24/7. As a result they can reach you at any hour of the day.
Saving your time + customer service
We all know as a small flooring business is hard to balance between being on the tools and answering phone calls. If you miss a call the customer is left unhappy. Calls can also distract you from focusing on the most important part of your business - doing flooring.
A website that displays information about the services you offer, whether you specialize in commercial, residential, industrial, past projects, the areas you service, FAQ, prices, contact forms, can reduce the unnecessary calls and increase internal productivity.
At the same time helps customers find useful information, without needing to call, which ultimately provides all-round better customer experience.
In this digital era, using traditional form of marketing to attract new customers is simply waste of money.
Online marketing on the other hand is way less expensive and more effective. It can bring more results with less hard work. It's a great tool if you want to grow your business faster.
But online marketing won't really be possible if you do not have a website. A website will be the final destination where you will be sending your customers, let it be social media, Google ads, blog post or email marketing.
Websites have become crucial for business growth today. If you don't have one, we strongly encourage you to get one. You can improve it over time, but the key is to start and put yourself out there.
If you are interested in creating a well designed website, that will improve the user experience and make them more likely to book with you, why not contact us to find out how we can help.